A Whole New Mind

Yes , I need one of these! Via Many-to-Many we have a summury of daniel pink’s on book “A Whole New Mind” (March 24, 2005) as presented at the SXSW Interactive conference.

His key thesis is that the future no longer belongs to analytical professionals—the linear, logical knowledge people (the “SAT people,” he calls them, pointing to his article in today’s USA Today. It belongs instead to creators and empathizers. A picture may be worth a thousand words, but a metaphor can be worth a thousand pictures. Talks about the hemispheres of the brain—left vs right hemisphere. The future belongs to the right hemisphere — wholistic,empathic, big picture. Why? Three A’s…abundance, Asia, and automation.

Sounds very parallel to Richard Florida’s “The Rise of the Creative Class” (isn’t he comming out with a “sequel” soon-ish?). Definitely worth a look-read.


Leave a Reply