Posted under Uncategorized,
on Sunday, July 11th, 2004;
ongoing posts on Syndicated Ads
Advertising As We Know It Is Broken In the era of Tivo, and multimodal conversation, and bandwidth saturation, the idea that advertising, the way it’s done today, is worth the money we spend on it today, is not defensible. Clearly we need something new. ¶
Let me propose three kinds of syndication advertising feeds: a Temporary Shopper’s Feed, a Permanent Shopper’s Feed, and a Personalized Sellers’ Feed.¶
These kinds of modes are something that CentrSource addresses, so feeds of this kind would be the next step value add.
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False Positives
