Andrew Orlowski (San Francisco bureau chief of The Register) spoke to the cream of the music industry, telling them to embrace the Future, Technology,Freedom and Growth, and dump DRM, and old business Models.
He also suggested why and how. He does a good job of suggesting where things are headed, and how not to resist, oppurtunities, possible objections – and anwsers to them.
To sum up, then: because of digital technology, you think your rights are worthless. They aren’t. You need to monetize them in two ways: by ensuring that there’s a revenue stream for things you can’t count, and finding new bottles that you can count.
One of the better “talks” on this subject, right up their with Cory’s
The Straight Goods on DRM